Month: May 2019

A guide to implementing Google’s “How-to” schema

A guide to implementing Google’s “How-to” schema“How-to” snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples,...

The fall of ad copy, long live ad copy

Average users only spend a few seconds to navigate SERPs. They won’t spend time reading your ad copy specifics, regardless of how fascinating it might...

Maximizing Local SEO

Folks, it truly doesnt get more in-depth than this. We take the word “maximize” to a new level in this report, breaking down local SEO...